Heads up, business people! It’s time to invade social media.
For those of you who have not registered to Twitter now, I’m telling you, you’re missing a lot of fun and tremendous opportunities
Why Twitter? You ask. Twitter is filled with people who share different ideas, thoughts, and opinions every single day. One “tweet” can make a lot of difference for a topic to talk to. These people also long for fresh ideas and insights.
In Twitter, you can easily find out how many people are talking about you and your business, and you can track down comments and issues. Therefore, you can effortlessly address customer queries, complaints, and whatnots. This is a good way of building a positive business image to all Tweeple out there- building relationships and addressing customer issues as soon as you can! Don’t miss the chance to grow your business without spending much and learn from people all at the same time!
Browse around a little bit, and learn the ropes. Then start talking to people in Twitter and eventually engage in conversations.
How to use this powerful social media for the benefit of your business? There are a few basic steps, but we should start off with presenting your brand.
So how should you present your brand?
When doing so, there are a few things that you should remember.
Choose your business name.
This expresses your brand the most. This name is the one that appears with all your Tweets. This is what people see. Make sure it’s catchy, and leave out punctuation marks to make your name easier to type using cell phones. If people want to tweet about you, they won’t have to go through an excruciating process of typing your complex, over-punctuated business name. They might not want to do it again!
The Profile Image
There are two types of profile images: the Twitter profile photo, and the Twitter profile header.
The Twitter profile photo is a square photo, and it appears with every tweet you send. You can use your company’s logo. However, for a lot of businessmen, they use their own photo combined with their business name for the account. They do this to establish a more personal touch to the account.
The Twitter profile header is equivalent to Facebook’s cover photo. The background that people see when they visit your profile can be customized.
Complete Your Profile!
No one wants to read an unfinished profile, right? Yours should be complete as well. This is a good venue for you to talk more about your business. And when completing a profile, do not forget the following:
1. To provide additional information to Tweeple, do not forget to share your website or blog, and make sure your site or blog has a good Twitter landing page, where you give out information about you and your business that you did not give out in Twitter.
2. The “location” helps people find you. Give enough detailed information about where people can find you. Some people might not be from the same state or neighbourhood. This way, you can help them spot your definite location.
3. Fill out the 160-character bio to tell people who you are. Mostly, tell them what you can offer and the benefits you deliver.
Look for People... and follow them
But take into consideration Twitter’s rules about aggressive following. Choose whom to follow, follow them, but take it slow. Let’s not get our accounts suspended, shall we?
Don’t just follow people in random. Make sure they’re customers, contractors, suppliers, business partners, business in your neighbourhood, professional organizations, etc.
For now, focus more on whom you are following. People may also start following you, but fix your eyes on the prize.
After following people, what next?
It’s time to Talk!
But before you do that, listen first. As soon as you get the confidence to speak, you may send a Tweet, which is a message in general- you send this out to people who follow you. Apart from tweets, you may also send a reply, mention a username, a DM or direct message, and a retweet. These will get you to connect more with people.
Go Mobile!
Welcome yourself to the 21st century where phones can access to Twitter. You’re a businessman; you need a good, up to date phone. You can set up your phone’s push notification settings for you to know when someone actually mentioned you, retweeted, sent you a DM, or even get a new follower. This can help you immediately connect with someone, especially if the message is about your business.
Your smart phone can also help you post photos in a snap! People love to look at photos. When you get to have activities about your business, get out your smart phones, take photos, and share with your community. And most importantly,
Establish a Good Name
... and you can do that by giving people valuable information and answering their questions as well. It is important to talk about how your business can benefit people. People will consider you as a valuable member of the community if you started paying attention to others rather just merely promoting your business online. And if you had to send out tweets, be creative. Try saying the same thing differently. See which approach gets more responses. Use that approach for future posts!
Spread your Virtual Influence now.
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